// project /
Casa bakery
An identity for Casa, a social and solidary bakery whose signature reads 'Solidarity at the heart of the bread.' The logo turns a loaf into a mesh of hand-drawn lines that evoke human bonds and the spirit of sharing — irregular, crafted, deeply human. Warm tones of terracotta and salmon evoke the comforting heat of the oven, brown grounds the brand in the authenticity of the terroir, and a touch of green carries the commitment to organic production.
Casa is a social and solidary bakery project whose tagline — 'Solidarity at the heart of the bread' — became the anchor of the whole identity. The logo turns a loaf into a network of hand-drawn lines suggesting human bonds and the spirit of sharing, with an irregular trait that emphasizes the authentic, artisan dimension of the project. The color palette translates the three pillars of the brand visually: terracotta and salmon for the warmth of the oven and the welcoming 'maison', browns for the authenticity of the craft and the terroir, and a touch of green for the commitment to a 100 % organic production and a concrete ecological transition. The system was rolled out across leaflets, business cards, Instagram stories, packaging and storefront.
