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Eastpak x Herman Zapf
Eastpak's bold identity meets the timeless elegance of Herman Zapf in this unique collaboration, created to highlight the launch of the Resist'R Case. This premium suitcase embodies both durability and sophistication, inspiring a visual concept that bridges urban resilience and classic refinement. Through a striking interplay of typography and contrast, the project reinterprets Eastpak's iconic slogan Built To Resist.
This project was born from the desire to showcase the Resist'R Case, Eastpak's new premium suitcase designed for ultimate durability. The challenge was to balance the rugged, functional essence of Eastpak with the classic, structured beauty of Zapf's typography — bridging classicism and urbanism in a single visual language.
