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2024
MSK : Montpellier Street Kulture
Branding
Motion Design
Montpellier Street Kulture (MSK) is an association founded in 2022, dedicated to promoting and supporting the local urban culture scene. Axis 2 of the project emphasizes social engagement and impact, adopting a bold, striking graphic approach inspired by street art and activist design.
Why this project?
After gaining the trust of local stakeholders, the MSK association aims for a new identity and a more impactful communication strategy for its upcoming events to increase its visibility among the Montpellier public.
What problem to solve?
How can we embody the diversity and energy of urban cultures while encouraging engagement and discovery?
Events & Experiences
Offshow
An urban fashion show highlighting local designers in Montpellier.
Pop-Hop Stores
Temporary spaces fostering connections between artists, creators, and the public.
Visual Identity
A vibrant, hand-crafted typography combined with an eye symbolizing a fresh perspective on urban culture.
A dynamic contrast between red and blue, representing energy and diversity.
Committed to urban culture
MSK is a gateway to urban, multidisciplinary, and Montpellier-based events.
