// project /
Papito
PAPITO is a modern butcher shop and delicatessen launched by Louis Verdoire, blending traditional butchery with a fine grocery and catering concept. The identity embodies the perfect fusion of tradition and modernity in a warm, vibrant, and musical environment — as beautiful as it is delicious.
Louis Verdoire opens his butcher shop, PAPITO, in the city center of Montpellier, with the idea of giving a new image to this type of business — a place that blends tradition and modernity, that stands out from anything else in town. The brief asked how to embody the harmony between generosity and modernity for the visual identity of a butcher shop aiming to be innovative. The name PAPITO is the nickname of Louis Verdoire's grandfather. With PAPITO, you'll discover seasonal local products, generous and creative catering dishes, in an unusual and welcoming place.
