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2024
Papito
Branding
Packaging
PAPITO is a modern butcher shop and delicatessen launched by Louis Verdoire, blending traditional butchery with a fine grocery and catering concept. PAPITO embodies the perfect fusion of tradition and modernity in a warm, vibrant, and musical environment.
Why this project?
Louis Verdoire opens his butcher shop, PAPITO, in the city center of Montpellier, with the idea of giving a new image to this type of business—a place that blends tradition and modernity. A place that stands out from anything else in Montpellier, a place that meets both his expectations and those of the new generation: as beautiful as it is delicious!
What problem to solve?
How to embody the harmony between generosity and modernity for the visual identity of a butcher shop aiming to be innovative?
Naming
The name PAPITO is the nickname of Louis Verdoire's grandfather.
A generosity of flavors
With PAPITO, you'll discover seasonal local products, generous and creative catering dishes, in an unusual and welcoming place.
