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2024
Les Salamanders
Branding
Motion Design
The Vipers, founded in 1969, are an ice hockey team based in Montpellier, competing in the national D2 championship. The construction of the Végapolis ice rink has accelerated the growth of ice hockey in Montpellier, a sport that was previously relatively unknown in the region. The team has been known as the Vipers since 2003.
Why this project?
The MMHC wishes to launch their women's ice hockey team next year and is therefore seeking a distinct identity.
What problem to solve?
How can we encourage the public to attend matches of a women's team in a predominantly male sport?
Naming
Les Salamanders.
The salamander has been a symbol of fire since ancient times, representing passion and strength.
Anglicism to keep the spirit of the Vipers' name.
The salamander is an amphibian, closely related to reptiles.
A team that sets the ice on fire.
